From a Shipyard in Kunda
to €400K/Month
This isn't a story about luck or rich parents. It's about systems, brutal decisions, and refusing to spend a lifetime trading hours for euros.
Kunda, Estonia — Where It Started
Born in a small town in northern Estonia. Floorball as a kid. Started university in road engineering, realised within months it wasn't the life he wanted, took academic leave and went to the army.
First Real Business — Premium Car Rental
The idea: people want to look rich — there's money in that. Saved up, bought the first car, ran the rental for almost three years. The market got crowded, margins crashed, but the lesson was priceless: how a real business actually behaves.
Five Berry Stands — The Self-Employment Trap
Built five berry stands by hand. Profitable, but seasonal and brutal on time. That's where the truth landed: most “businesses” are just self-employment in disguise. Stop working → money stops.
The Grind — 5AM Shifts at the Shipyard
Painter. Welder. Factory floor. Assembling ships. 12-hour shifts, six days a week. The paycheck came in but freedom didn't. The terrifying part wasn't the labor — it was knowing in 10 years nothing would change.
The Turning Point — Discovering E-Commerce
YouTube videos. Audiobooks. Robert Kiyosaki's “Rich Dad Poor Dad” and the idea of the rat race. Then a contact from Germany showed how the DACH market actually works. The first online store launched within weeks.
Reseller → Creator — €5M / Year
Started by importing Yu-Gi-Oh! card sleeves from Japan to Europe. Quickly understood the real money was in creating demand, not serving it. Pivoted to proprietary deck boxes and premium binders. Today: a team of 15 and a system that scales without trading hours for euros.




